Official Website of East China Fair(ECF)

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The 33rd ECF March 1-4 2025

The Only Official Website of East China Fair (ECF)

Overview of E-Commerce Area

Date: 2019-04-30

Empowering new cross-border ecosystem, supporting cross-border dual circulation

Cross-border e-commerce has emerged as a driving force for modernizing foreign trade and fostering innovative development channels. It serves as a prominent pathway for digital economic growth and contributes to the transformation and upgrading of global commerce.

The cross-border e-commerce exhibition area is strategically positioned within the industry to cater to the rapidly expanding cross-border e-commerce market. Leveraging abundant resources, the organizing units uphold the principles of professionalism, effectiveness and mutual benefit when organizing exhibitions.

The ultimate objective is to establish the most influential platform for professional exhibitions, communication and trade negotiations in the cross-border e-commerce industry.

This platform aims to assist traditional industrial and trade enterprises in establishing their international presence and to foster a comprehensive cross-border e-commerce ecosystem. The overall vision is to drive deep-level development and seamless integration of the cross-border e-commerce industry in East China and across the nation.

There will be a dedicated exhibition area for cross-border e-commerce at the 32nd East China Fair (ECF). This area will showcase the unique characteristics of cross-border e-commerce platforms, service providers, and innovative companies within the sector.

The event will also feature various professional themed forums. These forums will provide a platform for trade, communication, and information exchange among Chinese manufacturing and foreign trade-oriented enterprises. The overall goal is to drive the digital transformation and upgrade the traditional foreign trade industry, while also supporting the stability and improvement of foreign trade.

Review of the previous session:

The 31st edition's cross-border e-commerce exhibition area had an area of 5,000 square meters which housed 266 booths.

Participating companies included industry-leading platforms such as Amazon, Alibaba International, AliExpress, Google, Suning Global, Marco Polo Cross Border, China Post,, OTTO, Lufthansa Cargo, Ideal International Logistics, Dowell International Freight Forwarding, Tian'an International, American New Logistics, Standard Chartered Bank, WorldFirst, Zhejiang Tailong Commercial Bank, Bank of Jiangsu, Lianlian Global, China PnR,, and Payoneer. These companies covered various fields including cross-border logistics, financial services, comprehensive services, technology services and marketing promotion.

There were also exhibitions from multiple zones such as the China (Nanjing) Cross-border E-commerce Comprehensive Pilot Area, Ningbo Economic and Technological Development Zone, Zhangjiagang High-tech Industrial Development Zone, Suzhou (Qianhai) Cross-border E-commerce Industrial Park, Shanghai Qingpu district, Shanghai Xibei Logistics Park, and Guizhou Guian Comprehensive Bonded Zone.